Should the logo be based on the image or on the name? The logo, also called a graphic sign, is a key element of a wider structure – the visual identity.
It should attract the viewer’s attention and then by repetitiveness and emotional attachment to the subject it symbolizes concisely communicate the quintessence of what the company specializes in. The logo is the first contact with the client. For the effective creation of the logo incredibly important are the knowledge and the cooperation with the wide circle of the psychology of visual perception and marketing combined with many years of experience in designing and artistic sensitivity.
We start the work on the logo from a meeting with the client where we measure the potential and we ask about the goals and the expectations of the company in order to follow with it.
From the information we gain we create a conception whose clarity we measure by a proper choice of means of artistic visual expression, so that the logo could support the sales – make contact with the target group of a given business.
Next the client chooses one of the ideas closest to his heart and we develop it into the Corporate Identity Manual adding some practical aspects so that you can clearly and safely use it in the following media: mass visual information media, posters, billboards, banners, 3D advertising, mobile advertising, merchandising, websites.
You should remember that the logo is the basic landmark of the company or the enterprise which can be placed in many media.
Creating a logo we try to combine the image with the name so that the logo can be better remembered, be as simple as possible, evoke proper emotions, associations and effectively build the brand.
Thanks to our art director Aneta Kosin’s artistic passion the creation of a logo that we offer you is our specialty. It is an exclusive product which represents your company and the first message you send to the client.