Logo

What information and expectations of a company does its author want to convey to the prospective clients?

Comprehensive visual identity includes: a logo, outdoor advertising, mobile advertising, online advertising, a website, letterhead paper, business cards, merchandising, advertising coffers, flags, colour trademarking. All of these elements form a coherent and a comprehensive image of a company or an enterprise.

The basic assumption of effective visual identity is proper communication with a target group and building of identity through repetitiveness so that the presented graphic sign and e.g. colour trademarking of a company can be recognized on the market.

A thorough analysis of the target groups fitting a given business will allow us to make a direct contact with our potential client, create their profile, feel their needs.

The next step is to create a concept of a logo which will reach our target groups and to choose together with a client a concept closest to their mission for which we will create a Corporate Identity Manual – a comprehensive elaboration of the graphic form on media such as business cards and stamps.

Then we move on to outdoor advertising which includes: posters, billboards, banners, advertisements on company cars, brochures, catalogs, websites, online advertising, advertisements on LCD monitors and others which through repetitiveness relate directly to the needs of the target groups.

Coherent and original visual information becomes today necessary to be present in mass visual media and the minds of the target group. In this way we build not only the sign but also the brand.

Should the logo be based on the image or on the name? The logo, also called a graphic sign, is a key element of a wider structure – the visual identity.

It should attract the viewer’s attention and then by repetitiveness and emotional attachment to the subject it symbolizes concisely communicate the quintessence of what the company specializes in. The logo is the first contact with the client. For the effective creation of the logo incredibly important are the knowledge and the cooperation with the wide circle of the psychology of visual perception and marketing combined with many years of experience in designing and artistic sensitivity.

We start the work on the logo from a meeting with the client where we measure the potential and we ask about the goals and the expectations of the company in order to follow with it.

From the information we gain we create a conception whose clarity we measure by a proper choice of means of artistic visual expression, so that the logo could support the sales – make contact with the target group of a given business.

Next the client chooses one of the ideas closest to his heart and we develop it into the Corporate Identity Manual adding some practical aspects so that you can clearly and safely use it in the following media: mass visual information media, posters, billboards, banners, 3D advertising, mobile advertising, merchandising, websites.

You should remember that the logo is the basic landmark of the company or the enterprise which can be placed in many media.

Creating a logo we try to combine the image with the name so that the logo can be better remembered, be as simple as possible, evoke proper emotions, associations and effectively build the brand.

Thanks to our art director Aneta Kosin’s artistic passion the creation of a logo that we offer you is our specialty. It is an exclusive product which represents your company and the first message you send to the client.